Instagram 101

This is designed for small business owners or those who are self-employed who have a basic familiarity with the app- please ensure you have installed it on your phone and set up a basic account (don’t worry about any particular settings- we’ll cover this and everything can be changed around!)

During the session we’ll go over:

• Setting up your profile- the different settings options

• Setting up your bio and profile pic- how to explain what you do so people want to follow you

• Explanation of the different ‘neighbourhoods’ of Instagram- Stories, Feed, DM, Live & IGTV – what is right for you to use

• Playing to your personal strengths- how best to use it for what you want to achieve alongside your own individual style (or style of the brand you’re creating)

• Defining your visual style- starting points for you to work on

• Hashtag strategy- setting up your first hashtag groups

• A brief overview of writing great captions

 

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Instagram Advanced

Creating templates and designing your feed in more detail

• Finding your tribe & growing your account

• Growing engagement

• Hashtag strategy

• Capturing emails from Instagram to grow an email list

• Using insights and reporting

• Top stories hacks

• Top apps to make your feed look great

• Using DMs in a non-cringy way

• Playing to your personal strengths

 

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Insta-Clarity

Scrabbling around at popular times to post thinking you ‘have’ to get something out there? But then your mind going blank as to what content to share, or feeling like your content isn’t ‘good enough’?

I’ve been there, stayed there a while, got the t-shirt, coffee mug and keyring!

Over the last year, I’ve taken several courses with the top social media teachers (Sue B Zimmerman, Sarah Tasker of Orla & Me, Amy Porterfield, Marie Smith, Laurie Wang, Kimra Luna and Digital Mums to just name a few!)

I’ve actually spent thousands of pounds on courses and self-development, and now I’m finally putting it to use!

Has anyone else found themselves being addicted to online courses and personal development, and then realising it’s a way of procrastinating?! So I’m excited to be running this session!

My Experience on instagram

I’ve grown my business account to 10k followers in a year and my personal one to 9k. I certainly don’t claim to be perfect in what I’m doing, but I have learnt a lot along the way and I want to share that with you now to help avoid the common mistakes as well as sharing top tips and secret shortcuts within the app.

So what will you learn in this session?

Work through the 2-page PDF along with me to take you step by step through the best way I’ve found that works for getting clarity around what to post on instagram that will get your message across and resonate with your audience. It’s a mixture of mindset, marketing and strategy with a few insights into instagram tips and tricks that you may not know.