We often start digging deep into your personal values, your vision and goals for your business and essentially, at your core, what you really want from it. This is essential foundation work. If you have already done this, we will review it together to ensure we have a solid base to build on, but may not need a whole session.
One of the most common issues I see is people only having quite a generic picture of their target audience. We want to get really specific and ensure we can create targeted messaging. Yes this does mean niching down. But if you target everyone you target no one. Start with a niche and when that is working you can consider expanding!
These will be linked to your values. What are the main themes you want to be talking about? What conversations do you want to be a part of? What do you want to be the thing people remember about your profile? What are you the go-to person for? Nailing your content pillars makes creating content so much easier as you have a framework to refer back to.
Hashtags are related to your content pillars and also to your audience- what are they following / searching for? We create hashtag groups you can use for posts.
We cover how to create structure for yourself and bring in some Divine Femine work- we have been living in a Patriarchy but that is all changing now. How can we lead the way to bring back more intuition, creativity and honouring the Moon in the work we do?
With the work we’ve done so far, we collate this into an ongoing, adaptable content plan so you have a place to put all the ideas swilling around in your head. This really helps reduce overwhelm! I work in alignment with Moon Cycles and I encourage you to bring elements of this into the plan.
I totally believe in honouring your cycle and the way you are feeling- some weeks you may feel like having a quiet calm week and that is always an option when working with me.
We review the packages and services you offer and how you may want to develop them longer term. We discuss money mindset, charging your worth and feeling comfortable with your pricing.