Choosing Colours that resonate with your audience: developing your brand
We all feel how much colours impact us in a room- think how it feels to be in a dark red cosy room with a fire vs. a light blue airy room. Totally different feel. You would be worried if you went to a doctors and the room was dark red!
Scroll down below to some example colour palettes and what moods the colours put across.
The colours you use in your brand for marketing your offerings is a key thing you want to spend some time on to ensure your content evokes the right sort of feelings when people see it. Below I’ve given a few simple tasks you can do to start getting clarity on the palette of colours that will work best for you. You can then apply this palette to all you do to ensure you have consistency and people can recognise your brand.
INITIAL QUESTIONS:
Looking at the colour palettes below and also this page: https://www.canva.com/colors/color-meanings/
· What colours align with your brand in terms of supporting the kind of messages and tone you share them in?
· What range of colours do you identify with personally?
· Looking back at people you have enjoyed working with, or the kind of person you’d love to work with, what colours do you think each of them like / would choose to wear or look at?
Ideally you want to find the colours that sit in the middle or a middle combination that doesn’t clash with those in each area:
Emotion Mapping & Images
Colours are closely linked to emotions- we can easily say what red evokes, what yellow evokes… what blue evokes etc.
People make decisions based on emotions- they may say they don’t, but they make up the logic to support the emotion. Super markets organise their layouts based on this fact!
So when it comes to using colours and images, it’s important to consider what emotions you want to evoke.
The next thing to do is to get a sense of the images you want to align with – go and have a search on Pinterest, Pexels and Unsplash. Think in terms of the emotions you want the imagery to evoke.
Great places to find free images you can use:
· Pexels
· Unsplash
Bring it together in a Canva Mood Board
Once you have a sense of the colours and types of images, you can create a mood board for your business / brand which sums up the impression you want to give to people who find you online. Go to Canva.com and start with a blank page, and then add in circles with each of the colours you have selected, alongside the kind of images you want to use. This will give a really good sense for how you can develop your branding!
If you’d like any support with this process, please do feel free to get in touch for a free chat- book here: https://calendly.com/aligned_purposeful/guidance
Colour Palettes
