A Little More About Me

When I was 16 and choosing my A Levels, I was steered away from Art and directed towards more ‘academic’ subjects like Biology and History. I enjoyed them, but I always felt like I lost a part of myself when I put away my art tools and instead focused on textbooks and exams. I also had a secret fascination with Astrology and Tarot cards- but that was very much a secret 'hobby' I only share with those closest to me.

Fast forward through 15 years working for big London marketing agencies and major brands like Skype, Crayola, Microsoft, The National trust, Mercedes.... and I knew I wanted to make more of an impact than I was able to in my job. Having my son Leo in 2017 was also a major transition that called into question how I was spending my working hours when it meant time away from him.

I first started my business in 2018 in its first guise as a co-working club for parents. At this time, I massively underestimated how important creativity and mindset were in making it a success. Instead, like many I got distracted learning about all the strategies and tactics around social media, marketing funnels and so so many online courses! (One of my Core Values is Growth... so I really do love learning, but it can be a great distraction that feels productive but often is just to make up for lack of self worth... but that's another story!
 

What I realised over the course of 2020/21 was that it really wasn't about *what* I knew, but how aligned my work felt for me that determined if it was a success. Trying to promote or grow anything that ultimately felt 'off' or not aligned with my natural personality preferences just didn't stick. Even when I did all the marketing things you can do- Facebook Ads, Marketing Funnels, Reels, Landing pages, Engagement... blah blah!

I also realised that with my combination of Core Values, it was ultimately my feeling of disconnection with my true purpose and a lack of CREATIVE JOY that meant my work felt like an uphill struggle. Taking a cyclical approach and tuning into the 4 phases of the Moon really helped me allow SPACE for the creative sparks to fly!

Running your own business requires you to deal with any ‘sticky’ areas you may have especially around self-worth, confidence - and clarity on what success truly means to you. It also relies on you finding creative solutions to challenges. We need to do the Shadow work to bring depth & authenticity.

As a Manifesting Generator in Human Design, I naturally like having variety in my life. So with the work I do, I love combining my passions around enabling creativity, digging into Astrology and Spiritual / energetic work, with grounded psychology, personality insights and coaching.

My Journey: